Boobfest started as a dream Meg had at 3am during chemotherapy.

Unable to sleep, she reached out to her community with a vision — connecting women facing breast cancer to the local support they deserved. Cassie, a 20-year breast cancer survivor, answered that call. Cassie knew this fight intimately. She had walked it alone — without the resources, the community, or the network that every woman facing this diagnosis deserves. She wasn't going to let that be someone else's story.

What happened next wasn't just one person helping another — it was two women who understood this fight from the inside deciding together that Lincoln deserved better. Cassie didn't just show up. She led. She held the vision steady when things got hard, brought the experience and determination to make it real, and together they built something neither could have done alone. In just three and a half weeks — while Meg was still in treatment — they turned a chemo insomnia dream into a full-scale fashion show that raised $5,000 for Project Pink'd in Omaha.

But the need was bigger than one night.

It was clear that Lincoln wanted this to stay — and that women across Western Nebraska deserved access to the resources, support, and community that make navigating a breast cancer diagnosis more bearable. No one should have to fight alone. Boobfest exists to make sure they don't.

Today, Boobfest is growing into something that will outlast any one moment — a permanent resource for women in Lincoln and Western Nebraska navigating breast cancer, from diagnosis through survivorship. A place to find funds, connections, and community. A reminder that no woman has to face this road by herself.

We are just getting started.